Bringing the root zone into sight.
Half of every plant grows where nobody can see it. SparkForm builds the instruments and software to change that: field cameras that watch roots grow in place, all season, and the tools that turn those images into something a grower, an agronomist or a researcher can act on.
In place
Roots are observed where they grow, undisturbed, instead of dug up, washed and measured once.
Over time
A capture every cycle, all season, so growth becomes a record you can scroll through and compare.
Built for the field
Designed and built by people who've put hardware in the ground and had to get it back out again.
The people behind SparkForm
Calvin Love
Calvin is an accomplished Electrical Engineer with a strong background in electrical design, controls and automation. His academic journey includes a Master of Applied Science in Electrical & Computer Engineering from the University of Windsor, and a Master of Business Administration (MBA) with a concentration in Business Analytics at Carleton University. Throughout his academic and professional career, he has acquired a diverse skill set with a focus on Embedded Systems, Micro/Nano Sensors and the Internet of Things (IoT).
With vast experience serving as an Electrical Engineering Manager and Engineering Systems Developer, he has successfully managed staff, planned department activities, and communicated design strategies to clients and engineering firms. Calvin also has ample experience as a Research Associate in Environmental Sciences which involved designing, fabricating, and programming multisensory systems for environmental monitoring. A forward thinking and results driven professional who combines technical expertise with strategic business insight.
Matt McReynolds
Matt brings expertise in sales, operations, public relations, marketing, and business administration. He holds an MBA from the University of Windsor with a specialization in Entrepreneurship. At Tessonics, he led day-to-day operations and implemented strategies to improve efficiency and quality. Earlier, as Business Development Manager, he expanded the customer base across North America and Europe, managed the international distributor network, negotiated sales contracts, and ensured product development aligned with customer needs. Before Tessonics, Matt worked as a Financial Consultant, gaining experience in investing and lending for both personal and commercial clients.
Let's talk
Research partnerships, field pilots, distribution or investment: we'd like to hear from you.